The Rise of Purple as a Trending App Icon Color

If you go through your phone, you will notice that a lot of apps have the same icon colors. You may have a lot of blue, green, or red icons on your screen. But in recent years, there has been a rise in the use of the color purple. This may come as a surprise to some, but purple is quickly becoming a trending color for app icons.

Over the years, app developers have experimented with various colors for their app icons. However, very few colors have made the impact that purple has made in recent years. The color purple has a sense of mystery and luxury associated with it. It is also a color that is associated with creativity, spirituality, and mindfulness, which makes it appealing to people who value these qualities.

One reason for the rise of the purple app icon is that it’s an excellent way for app developers to stand out from the crowd. With so many apps available on the app store, developers need to do everything they can to differentiate their product. The purple color gives the app a unique identity that can help it get noticed among the sea of other app icons.

Moreover, various studies suggest that purple is just aesthetically pleasing. Studies have shown that purple is the most loved color by women, and the fourth most popular color among men. The color is known to be calming, soothing and relaxing, which can make people want to use apps that have a purple icon.

The color purple is also widely used in branding and marketing. Many well-known brands, such as Hallmark, Yahoo, Cadbury’s Dairy Milk, and Twitch, use purple in their logos and branding. This constant use of purple in popular brands may be contributing to the trend of purple app icons.

Another reason for the rise of the purple app icon is social media. The use of color schemes on social media platforms such as Instagram, Pinterest, and Facebook has made color palettes more popular among consumers. These platforms have made previously unknown color combinations popular, which app developers are now utilizing for their app icons. Purple, in particular, has seen an increase in popularity due to the use of this color on social media platforms.

In conclusion, the rise of the purple app icon is not a coincidence. It is a carefully calculated move by app developers who want to differentiate their product in a crowded market. The color purple is aesthetically pleasing and has a sense of luxury, calmness, and creativity associated with it. Additionally, it has a burgeoning popularity in social media coupled with its widespread use in branding and marketing. All these factors contribute to the rise of the purple app icon. So, don’t be surprised to see more purple app icons in the future.

Purple App Icon Examples That Stand Out in the App Store

1. Slack

Slack is a well-known communication app for businesses and teams. Its purple app icon is simple, yet effective in standing out amongst its competitors. The icon is a circular shape with the letter “S” in white on a dark purple background. This app icon clearly represents the brand and the app’s functionality while maintaining an eye-catching design.

2. Twitch

Twitch is a live video streaming platform where gamers live stream their gameplay. The app’s purple icon features a white, pixelated, lowercase “t” that stands out against the dark purple background. The simplicity of the icon makes it memorable and recognizable.

3. Canva

Canva is a graphic design app with a focus on creating social media graphics, posters, and invitations. The app’s purple icon features a simple white “C” on a purple background with a faint chevron pattern. The color purple represents creativity and imagination, aligning with the app’s purpose. The icon’s simplicity and color choice make it easily recognizable and appealing to users.

4. Yahoo Mail

The Yahoo Mail app’s purple icon is a simple envelope with a “Y” in the middle, representing the brand and app’s function. The icon’s colors consist of a light purple gradient and white. The gradient adds depth and dimension to the otherwise straightforward design. The user instinctively knows what the app does at first glance, making it easier to identify on their home screen.

5. Venmo

Venmo is a peer-to-peer payment app in the United States that stands out with its solid purple icon. The icon’s design is simple and straightforward, featuring a bold, rounded “V” in white on a contrasting solid purple background. The choice of purple, a color often associated with luxury, stands out among other payment apps in the market. The user-friendly design and color choice make the app’s icon easy to find and remember.

Overall, these five purple app icon examples illustrate how simplicity, color choice, and brand representation are the keys to creating an app icon that stands out in the crowded world of the App Store. With these key elements in mind, app developers can create an effective and memorable app icon that will appeal to users and stand out in the highly competitive App Store.